Marx, Durkheim, Weber essays

Marx, Durkheim, Weber essays Karl Marx considered one of the worlds greatest thinkers by the Wall Street Journal thought that people should try to change society. Exiled from his native country of Germany for trying to ignite a revolution believed the main struggle in human life was class conflict. One of the lasting impressions of his work Manifest der kommunistischen Partei (Communist Manifesto) (1848) was written in the explicit hope of precipitating social revolution. And although Modern day Communism, widely attributed to him, is very different from his Marxism; the founders of modern day communism drew from his ideas so much so that he was disgusted at some of the debates on his insights into sociolism. Although Marx did not consider himself a sociologist, many sociologist consider his work, especially his work in the class stuggles and his introduction of one of the major perspectives in sociology, conflict theory, to have propelled him as one of the most significant early sociologist. Emile Durkheim is considered by many to be the father of sociology. He is credited with making sociology a science, and having made it part of the French academic curriculum. During his lifetime, Emile Durkheim gave many lectures, and published an impressive number of sociological studies, to prove his one of his greatest contributions to science, his view on social integration, on subjects such as religion, suicide, and all aspects of society. A hundred years after his genius his studies are still quoted and studied all over the world. Max Weber is best known as one of the leading scholars and founders of modern sociology and like Marx and Durkheim is one of the most influential of all sociologists. With his most famous economic work, The Protestant Ethic and the Spirit of Capitalism (1905), Weber disagreed with Marx in that economics was the central force in social change. He believed that it was r ...

What Is The 10x Marketing Formula - CoSchedule Blog

What Is The 10x Marketing Formula Blog If you’ve ever been disappointed in your content marketing results- or lack thereof- you’re not alone. Less than 50% of North American B2B marketers  rate their content as successful. For many, it’s failed to live up to the hype. I’m on a mission to change that. Let me introduce you to The 10x Marketing Formula.What Is The 10x Marketing Formula?Tenfold Growth In 3 Months The formula is all about achieving tenfold growth rather than incremental improvements. And it’s a system for creating explosive results in short timeframes. Consider this scenario. Imagine your boss saying to you: â€Å"You have three months to grow our email list from 10,000 subscribers to 100,000, or I have to let you go.† Would you know what to do if your job was contingent on achieving 10x growth? Now, before you roll your eyes at such a dramatic scenario, I want to share part of our story with you. Here’s an excerpt from my upcoming book  to explain: We were going to build and launch a product in just three months. Launching meant we made the coveted transition from a service-based company to a product-based company. This was great. But it also meant we literally had three months to live. We were betting it all on with just a few months of runway. At launch day, we had one quarter to go from zero revenue, zero customers, and a small following to a minimum of 300 paying customers and a flourishing audience. It was 10x growth or lights out. When you’re staring at zeroes across the board and you have both a team and your family counting on you, the stakes are as high as they possibly can be. Failure is a real possibility. It becomes tangible, constantly nipping at your heels. So, you either make it happen and generate revenue fast, or you and your entire team are out. When you do this, there’s no fallback system. There’s no one to pick up the slack. And minimal returns on sales and marketing activities aren’t simply a disappointing quarter, they’re doom. In a large company, growing revenues, audience, or a similar metric by 10 percent may be acceptable. But in a startup, numbers like that are your death writ The marketing abyss stared us right in the face and everything was on the line. It was results, or die! The marketing abyss stared us right in the face and everything was on the line. It was results, orFour Phases To 10x Growth As a startup, our marketing simply had to work. And the truth is, so does yours. At a high level, The 10x Marketing Formula is a system of frameworks that work together to produce tenfold growth in any marketing capacity. And it’s a revolution in both methodology and mindset. The formula unfolds in four phases that can move anyone in any industry from â€Å"meh† results to 9,360% growth  like we’ve experienced. I’ve talked about why I’m revealing this formula. Now, I want to show you what it’s actually made of. The 10x Marketing Formula presents four phases to content marketing mastery: planning, execution, publishing, and analysis. It isn’t simply a variant of a marketing to-do list, it’s a set of methodologies and principles that will work in any context. Here’s how it works. Phase One: Plan In the first phase, you will learn how to create content so good, so powerful, and so effective that it makes your competition look like they didn’t even try. You will learn to find your unique niche where your content will stand out and get results. Key to creating this kind of stuff is finding what I call your content core. Your content core will be made of topics that directly intersect with two things: what your audience cares about, and the value your product or service provides. Here’s the deal, it’s not enough to simply drive traffic. You have to be able to convert that traffic into customers. I also interview the brilliant growth expert Noah Kagan  on how to use content for growth hacking. In this conversation, we went way beyond buzzwords In the first phase, you will dial in your content to attract incredible traffic and drive conversions. In the first phase of the 10X marketing process, you will dial in your #content to attractPhase Two: Execute In phase two, you will learn to get sh*t done†¦ And growth-critical stuff at that. If you’re going to get best in class results, you have to execute world-class 10x projects. These are the ideas, campaigns, and launches that will multiply your results tenfold rather than a measly 10 percent. Now, even the best marketing projects in the world won’t be worth the pixels on the screen if they don’t get done! That’s why you loop a badass editorial calendar, the 10x Calendar. It becomes your one source of truth to keep everyone organized and focused on your singular growth goal. To execute your 10x projects master plan, you will document processes with 10x Workflows. This is a system to ensure your team can methodically complete mission-critical tasks on an aggressive timeline. 10x workflows marry time and quality- but are only possible if you build or become a 10x team. 10x workflows marry time and quality- but are only possible if you build or become a 10x team.A 10x Team commits to processes that: acknowledge guessing, embrace failure, thrive on learning, and consistently pursue the best results over activity. You will also learn how to create the best content on the Internet from industry from seasoned vets like Pat Flynn, Jeff Goins, and Brian Dean. And how to adapt agile methodologies  for marketing teams with Andrea Fryrear. In phase two, you will dramatically elevate your team’s output, learn to generate the best ideas of your career, uncover a system that magically prioritizes these ideas, and keep laser-focused on growing the key metrics to growth. In phase two of the 10X marketing formula, youll dramatically elevate your teams output.Phase Three: Publish Phase three is packed with moments of truth. You’re publishing big marketing projects and then learning to wildly promote them. If you need to sharpen, or totally replace, your social media strategy  or build a massive email list, this phase is your ticket. You will also learn how to run a lean and hyper-efficient marketing team from Ash Maurya  and how to use visuals for 10x social promotion from John T. Meyer. In phase three, you will learn to ship the most impactful projects and then promote them with frameworks for social media and email. In phase three of the 10X marketing formula, youll ship the most impactful projects and thenPhase Four: Analyze Finally, phase four is all about analyzing and optimizing your results. But you’re going to go beyond Google Analytics, here. It’s not simply about the right marketing tool stack, it’s about driving growth with the â€Å"One Metric That Matters† framework. In modern marketing we don’t have a data problem- we have a data filtering. So, what is the single most important metric to indicate success or failure? How do you benchmark your work? And how do you show your boss your newfound marketing genius? In addition, you will learn how to write irresistible calls-to-action (CTA) and calls-to-value (CTV). Are you able to convert traffic into prospects, leads, and then customers? Not only do I peel back the curtain on conversion psychology, but I also interview master conversion copywriter Joanna Wiebe  on her framework for getting thousands to click, try, and buy. emIn phase four, you will learn to convert traffic and cut through the clutter of irrelevant data so you can measure what matters most.